https://www.pipelinescientists.com Strategy and philosophy for B2B technology companies. https://www.pipelinescientists.com/insights/portfolio-should-not-dictate-positioning/ https://www.pipelinescientists.com/insights/portfolio-should-not-dictate-positioning/ A portfolio is a statement of ability; a case study makes a case. For services firms facing 'portfolio extinction', positioning starts by finding the one case hidden in your past work — not by totting up its line items. Fri, 16 Oct 2026 00:00:00 GMT https://www.pipelinescientists.com/insights/first-marketing-team/ https://www.pipelinescientists.com/insights/first-marketing-team/ Yes, before you build a sales team. A 3-tier mental model for founders to know exactly which marketer to hire first — and how to measure them. Wed, 27 Aug 2025 00:00:00 GMT https://www.pipelinescientists.com/insights/best-channels-for-paid-ads/ https://www.pipelinescientists.com/insights/best-channels-for-paid-ads/ Meta, Linkedin, Reddit or X? A channel-by-channel breakdown for early-stage paid testing — ease of use, budget friendliness, targeting ability and ROI, rated 1–5 from real campaigns. Fri, 01 Aug 2025 00:00:00 GMT https://www.pipelinescientists.com/insights/founder-led-seo-before-launch/ https://www.pipelinescientists.com/insights/founder-led-seo-before-launch/ SEO, GEO, AIO — it all comes down to one thing: are you discoverable where people are trying to find you? Five fundamentals you can set up in the 30 days before launch. Wed, 23 Jul 2025 00:00:00 GMT https://www.pipelinescientists.com/insights/positioning-in-motion/ https://www.pipelinescientists.com/insights/positioning-in-motion/ Stop overthinking your positioning. The companies without clear positioning are the ones that refuse to act. Positioning emerges from action, not analysis. Sun, 20 Jul 2025 00:00:00 GMT